UX Research - Primary questionnaire

The main goal of this research study is to gain actionable and testable insights into users’ needs, goals and motivations. To gain at least a fairly decent idea of what is going on in the field and identify gaps for a product opportunity.

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A key constrain in our Research was to get direct access to seafarers as the nature of their work is contractual and not full time employees. This made finding end-user insights into the challenges of daily work had potential breaches in policy and confidentiality.

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Key Points - • We need Facts + Evidence NOT Assumptions + guesses

• We will try to uncover the ‘bigger picture’ without being biased to our current solution. • Eventually, we will bring together our knowledge of the user, business goals and tech possibilities to create an iterative plan for the Product solution based on certain hypothesis.

Questions to Internal team -

  1. What is the key problem we are trying to solve?

  2. Who are our Users? (goals, needs, motivations + environment)

UX Research - Primary questionnaire 1

  1. What are they trying to do? Does our current solution help them solve it?

  2. What are our key insights on which we have based our current product?

  3. How can we go about finding what are the unmet User needs that haven’t been voiced yet?

  4. Do our Dashboard Users really care about this problem? (Mental health and wellbeing)

  5. If not, what can we do to make them care? How do we show them the benefit?

  6. What is our Value Proposition or Market Differentiator

Other questions -

  1. What are the most common customer complaints?

Questions to Dashboard Users (first draft) -